AFPWM positively impacts our philanthropic community by connecting and educating people and organizations to practice ethical and effective fundraising.

AFPWM positively impacts our philanthropic community by connecting and educating people and organizations to practice ethical and effective fundraising.

13 Ways to Increase Donations this Holiday Season

posted Wednesday, December 7, 2016 by Katie Hop

Over 50 percent of all nonprofits receive the majority of their annual funding during the holiday season. Is your organization poised to maximize year-end donations? Implement your marketing strategies now as you prepare to increase your donations this holiday season.

  1. Spruce up your website
  2. Update social media sites
  3. Create themed infographics
  4. Post videos
  5. Host a holiday gala
  6. Mobilize your email campaign
  7. Increase campaign "sharability" 
  8. Mail holiday cards
  9. Ask for help
  10. Accept in-kind gifts
  11. Emphasize the tax benefits 
  12. Say thank you 
  13. Maintain momentum

Read the full article here.

Tagged: nonprofit hub year-end giving