AFPWM positively impacts our philanthropic community by connecting and educating people and organizations to practice ethical and effective fundraising.

AFPWM positively impacts our philanthropic community by connecting and educating people and organizations to practice ethical and effective fundraising.

[PODCAST] Donor Relationships, Donor Retention and Donor Choice | Ft. Adrian Sargeant

posted Monday, August 29, 2016 by Katie Hop

In this episode of the Hubcast, we sat down with renowned author, philanthropist and motivational speaker, Dr. Adrian Sargeant, to talk about the biggest issue plaguing the nonprofit sector today: donor retention.

Most organizations rely heavily on their donors, but on average, 70 percent of donors give to a cause just one or two times. 70 percent of the remaining 30 percent of donors only stick around for another year. It goes without saying that retaining donors can be the biggest deterrent to success for your organization. Making a change starts with donor relationships. 

Hear the podcast in its entirety here.

Tagged: nonprofit hub non adrian sargeant donor retention