Revenue Hurt By Staff Turnover, Aging Donors
posted Friday, December 9, 2016 by Katie Hop
Asset and investment management company SEI surveyed 253 organizations large and small, 77 percent of which actively fundraise. Almost two-thirds (65 percent) of respondents predicted that donor retention levels will remain at least at 41 percent. Smaller organizations, with donor bases of $25 million or less, were far more confident (77 percent) than those with donor bases of $1 billion or above (40 percent).
Despite this confidence, almost half (47 percent) of respondents think that the retirement of Baby Boomers will reduce donations and 63 percent of respondents do not believe that they have strong programs in place to attract young donors. The survey goes on to cite a 2013 Blackbaud study that showed that Baby Boomers and older adults make up 69 percent of total giving.