The Seven Cardinal Rules of Fundraising Writing
posted by Katie Hop
Fundraising is a funny profession. It requires you to learn a specific style of writing that's unlike any other you're likely to have learned—such as business writing, journalism, or grant writing. But if you go to the trouble to learn the conventions of fundraising writing, donors will reward you with more gifts. Larger gifts. And they'll stay with you longer. Here are seven cardinal rules of fundraising writing—seven principles that will make your work more effective.
1. THE IMPORTANCE OF ... full article here.