posted Friday, September 23, 2016 by Katie Hop
While direct mail might not be dead, it is however, in a period of transition.
posted Wednesday, September 21, 2016 by Katie Hop
Time is a precious resource for fundraisers. So when it comes to divvying up your time among donors, it’s crucial to maximize every second and every minute. There’s nothing worse than wasting precious time on a prospect that will never be fruitful.
posted Monday, September 19, 2016 by Katie Hop
As face to face fundraising becomes a more mundane part of public life, the way that people respond to it is increasingly shaped by their own previous direct or indirect experience with the channel, rather than by the cause and proposition that it places before them.
posted Friday, September 16, 2016 by Katie Hop
A frugal librarian drove an old car, ate TV dinners — and left $4 million to his university.
posted Monday, September 5, 2016 by Katie Hop
Some donations are harder to win than others.
posted Friday, September 2, 2016 by Katie Hop
Good news! Mailers might be getting more bang for their buck come January as weight caps on standard and first class commercial mail are expected to increase.
posted Wednesday, August 31, 2016 by Katie Hop
At its heart, fundraising is helping others connect an existing passion directly to your cause.We don’t convince donors. We help them realize that they already care.
posted Monday, August 29, 2016 by Katie Hop
Have 15 minutes? Listen to this podcast featuring previous AFPWM presenter Adrian Sargeant.
posted Monday, August 22, 2016 by Katie Hop
If we believe Hollywood, psychology consists of a person lying on a couch and talking about their feelings, complete with a man with a mustache and an accent sitting behind a desk listening.